Since the discovery of AIDS, Elton John has shown great sensitivity towards this problem by being involved in numerous events and foundations for the prevention of this disease.
The “Whitebedroom campaign” is one of the many “Elton John Aids foundation” activities involved in prevention.
The www.whitebedroom.com website is a very powerful prevention tool.
In this site, both ordinary people and celebrities talk about and explain topics such as sex, trust, monogamy, abstinence, AIDS and other STDs, pregnancy, and especially why it is so important to use condoms.

Gere says “In the near future, advertising will be more direct” , adding that, from now on, celebrities will hold a condom in their hands and talk about it. They will say “Please use this. You must be protected , you know about the risk of catching the disease . Always use condoms.”
Indian advertising rarely uses word such as “safe sex” or, more specifically, “condom”.(Dow Jones international news, 7/7).
Gere says “India urgently needs heroes to come forward in this crucial moment to help contain this epidemy. This will also hopefully be useful to raise the level of awareness while we try to get rid of the stigma attached to the disease by bringing an urgent message with a promise to all Indian people.(Kaiser Family Foundation release)

July 08, 2004